What is the secret success of the old famous restaurants? When visiting this over-80-year-old Yim Yim Restaurant in China Town, I would say the caring from the restaurant owner to deliver the great experience across every touchpoints to every of his customers.

The following touchpoints could be a sample that I like to raise. First, he will welcome every of his customers by himself by smiling and saying hello as well as introducing the great dishes to his customers. Though this restaurant was started by his dad, I can imagine that his dad would have the same big Chinese smile as the current owner. That’s why their customers named this restaurant as Yim Yim since that time. Second, his food is delicious and special as he pays attention to every details of the food material as well as the recipe. Like Hue Sae (Chinese sushi) initiated by his dad, it is made from uncooked fresh Chinese fish – make it in very thin slides on top with white sesame. Dip it with self-initiated sauce. And eat with vegetables side dish. Just this, he can make people who normally not eat Japanese sushi like me can eat his Chinese sushi. Also, another signature dish like Pae Yen (cold goat). He uses a big piece of ham wrapped with a thin slide of goatskin. He serves it as cold together with asparagus salad. Third, occasionally he will search for excellence of rare food material to cook for his customers. So, you will look forward to visiting his restaurant in different seasons to find out what the best in each season that he will deliver another great experience to you. Like in March, he offers different menus made from Chinese bamboo, which is real difficult to find, as it will grow in China during the winter season only. It is believed by Chinese people that it is so-called Grateful Bamboo as one Chinese son went to pray for Buddha in the deep forest during the wintertime asking him to cure his mom from sickness. He went there everyday though it was so cold. Finally, God witnessed his tolerance and gratefulness, and then gave this bamboo to him to cook for his mom until she got well. After the story finished, I am eager to try one ☺